Consumer Health Data Privacy Policy

Last Updated: May 15, 2024  

Caruso Foods, LLC, doing business as Punk Bunny Coffee (“Punk Bunny”, “We”, “Us”) is committed to respecting your privacy.  Our website Privacy Policy describes how we handle your personal information generally.  This supplemental Consumer Health Data Privacy Policy (“Health Privacy Policy”) explains our practices for “Consumer Health Data” as such term is defined by applicable laws (“U.S. Health Privacy Laws”). 


If we make any material updates to this Health Privacy Policy, we will notify you as required by U.S. Health Privacy Laws, including by either notifying you at the time of collecting Consumer Health Data, or by updating this Health Privacy Policy earlier than required.  We reserve the right to amend this Health Privacy Policy at our discretion and at any time. This Health Privacy Policy incorporates, and is subject to, our website Terms of Service.  


  1. Definitions   


The term “Consumer Health Data” is broadly defined to mean personal information that is linked or can be reasonably linked to a consumer and that that identifies past, present or future physical or mental health status, and includes the following: information about medical conditions as well as non-medical information, and information about use of non-prescription medication or use of health-related products. 


The term Consumer Health Data does not include information pertaining to individuals with whom we have an employment relationship. 


  1. Categories of Consumer Health Data that We Collect  


Punk Bunny only collects, uses and discloses Consumer Health Data as needed to provide you with the products or services that you request or with your consent. We may collect Consumer Health Data related to the following categories of Consumer Health Data: 


Individual Health Conditions, Treatments and Diseases.  Information about your health history, symptoms and/or treatment, such as having allergies. 

Bodily Function, Vital Signs and Measurements.  Information about the operations of the systems of your body, such as digestion, metabolism, immune support, height, or weight. 

Reproductive and Sexual Health Information.  Information about your reproductive system or sexual well-being, such as information about your periods or pregnancy status. 

Research Programs.   Information you provide when participating in research studies or responding to our surveys including any of the above categories about physical or mental health, medical history or other health-related information 


  1. Prohibited Data 

 You are hereby prohibited from providing us with the following data: 

  • Biometric DataInformation including facial recognition data, and a mathematical representation of your biometric identifier, such as the template maintained for comparison. 
  • Genetic Information.  Information that concerns your genetic characteristics, such as information revealed by analyzing DNA sequences or familial genetic information. 
  1. Purposes for Collecting Consumer Health Data and How We Use It 

We may, from time to time, use your Consumer Health Data for the following purposes:  

To provide you Products/Services, including performing services for you and sending you certain products or samples you have requested. 

For Consumer Management purposes, such as identifying and authenticating you to our different marketing programs, websites, and mobile apps, administering and maintaining accounts and preferences, as well as financial incentive, rewards, discounts (e.g., price or service coupons) and loyalty programs; helping you manage your website or app preferences; and, allowing you to enter our contests or sweepstakes and leaving ratings and reviews for products. 

To facilitate Consumer Service/Communications, such as responding to your questions or requests for information; sending transactional messages (such as account statements or confirmations); and, sending marketing communications about our products or services (or the products or services of our partners), surveys, and invitations. 

For Payment/Financial purposes,such as processing your payment or a refund for the certain products you buy from us. 

For Quality and Safety Purposes,including administering our adverse reporting program (wherein you describe an adverse reaction you had to a product); quality control, training, and analytics; safety maintenance and verification; and, system administration and technology management, including optimizing our websites and applications. 

For Security purposes,including detecting threats and protecting against malicious or fraudulent activity. 

For Recordkeeping and Auditing,including recordkeeping and auditing interactions with consumers, including logs and records maintained as part of transaction information 

For Legal and Compliance Purposes,including risk management, audit, investigations, reporting and other legal and compliance reasons 

For Research & Development (“R&D”),such as internal research and designing and developing new products, services, and programs. 


  1. Sources of Consumer Health Data  


We collect Consumer Health Data from the following sources: 


  • From you, such as when you engage with us about an adverse event that occurred from using our products. 
  • From our business and marketing partners, who provide us with information about consumers. 
  • From other third-party sources such as data brokers who provide us with information about consumers that may be interested in our products.  
  • We may also infer or derive Consumer Health Data by analyzing other non-health related data we have about you or other consumers. 


  1. Disclosures of Consumer Health Data  

We do not, to the best of our knowledge “sell” or “share” your Consumer Health Data, as such terms are defined pursuant to U.S. Health Privacy Laws.  However, we may disclose the categories of Consumer Health Data described above in the following circumstances:  


  • We may disclose Consumer Health Data with our data processors, service providers and contractors who assist us in providing goods and services to you.  These processors may only use the data as permitted by our contracts with them. 
  • We may also disclose Consumer Health Data as permitted by law, such as (i) with your consent, (ii) if needed to protect your vital interests, such as in the event of a medical emergency or natural disaster, (iii) to an acquiring organization if we are involved in a sale or a transfer of our business, (iv) as needed to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, (v) as needed to preserve the integrity or security of our systems, or (iv) to investigate, report, or prosecute those responsible for any action that is illegal under applicable state or Federal law. 


  1. Your Privacy Rights  

You have specific rights with respect to your Consumer Health Data:  

  • You have the right to know if we are collecting, using or disclosing your Consumer Health Data, to access your Consumer Health Data. 
  • You have the right to confirm whether we are sharing or selling your Consumer Health Data, including receiving a list of all third parties and affiliates with whom we have shared or sold your Consumer Health Data and an active email address or other online mechanism that you may use to contact these third parties.  
  • You have the right to request that we delete your Consumer Health Data. 
  • If we are processing your Consumer Health Data with your consent, you have the right to withdraw that consent. We will not discriminate against you for exercising any of your rights.  However, if you withdraw consent for collection and/or request deletion of your Consumer Health Data, we may remove you from certain marketing programs that rely on your Consumer Health Data to provide you the services. 


To exercise these rights, please contact us  in accordance with the “Contact Us” section below. Once you submit such a request, we will authenticate your requests and process it as required by law.  Please allow up to 45 days for a response.   


  1. Appeals and Complaints 


If we deny your privacy rights request, you may appeal that denial by undertaking the following, please email us in accordance with the “Contact Us” section listed below, with the subject line “ATTN: Privacy Appeals,” and describe the nature of your request, and the reason for requesting an appellate review. 


You may also file a complaint with the relevant state regulatory agency, including: 



  1. Contact Us 


For the avoidance of you doubt, you may not, under any condition, upload or otherwise input into our website (whether via a chat-box, interactive form, or other online communication platform) with any Consumer Health Data whatsoever.  


If you have any questions or concerns about this Health Privacy Policy, or would like to exercise a right set forth herein, please contact us at: (email), (mail) Punk Bunny, ATTN: Privacy Rights to 6100 W Snowville Rd. Brecksville, OH 44141.  


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